I’m excited about today’s post because I’ve come across a brand that is simply divine. One that is defined by well designed, high quality products for the home. Let me introduce you to Art Club Concept. I’ve been following this brand on Instagam for a little while now and love everything they do! The latest collection ‘The Modern Muse displays fusion of this seasons must have colours, Blush Pink & Navy (a heavenly combo) – paired with soft icey greys, luxe detail & unique prints’. From gorgeous cushions, to statement prints for the walls, Art Club Concept has some divine options for styling your home under $100.
I couldn’t go past the ‘Breathe’ print and ‘Marble Romance’ cushion, although I could’ve easily filled my cart with more heavenly homewares!
Breathe wall art $89.95
Marble Romance cushion $69.95
I had a chat to Ben Lawry, the man behind this amazing brand.
When and how did Art Club Concept come about?
Truthfully, I felt a shift in where my interests were. I always had an appreciation & love for art but instead fashion was the platform I used for my expression. I then had a defining moment, it felt right & the time was right to move on from fashion & embark on a new & exciting adventure within the creative industry, so in 2015 I launched Art Club Concept.
What’s the inspiration behind the name?
Our feelings & beliefs are represented by the fusion of these three words which make up our brand name. We wanted to create a brand that focused on ‘Art’ being the foundation of what we do! From there, we wanted to convey a lifestyle brand with a strong focus on community which is when we decided on ‘Club’. Lastly, we have always believed that every idea starts with a ‘Concept’…Art Club Concept
In 3 words how would you describe the brand?
Progressive. Innovative. Creative.
What’s the inspiration behind ‘The Modern Muse’ collection?
Inspiration is fuelled by the desire to continuously innovate, push boundaries & create product that resonates on an emotional level. We don’t have a specific theme that we draw inspiration from but instead find it in everything, living in Melbourne there’s an endless supply of inspiration to be found around every corner.
What’s your best affordable styling tip for those wanting to decorate without spending a fortune?
Wall Art ! You can easily change the whole vibe & look of a room by adding one or two pieces & you don’t have to worry about frames either because they look amazing when leant against a wall.
Describe a typical day in the life of Art Club Concept..
The Art Club office is always buzzing & has many moving parts, different faces, different voices. All members of the team have their routine tasks but the business is divided into 3 sections, Sales, Social Media / Marketing & Creative Development/Graphic Design. From communicating with retailers, to strategizing & implementing new marketing initiatives, working closely with stylists, to updating our social media & concept creation for new collections…no two days are typically the same, the only consistent thing is the huge amount of tea we all drink in the office each day.
This is definitely a brand to check out.
Happy Shopping x